Despegar.com be measured with great Tuesday, May 10, 2011
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Despegar.com be measured with great
The Internet travel agency is number one in Mexico and its turnover rose 67% in the quarter, Expedia.com, the world leader in sales airline tickets, operate the country in about two years. Despegar.com be measured with great According to the Mexican Association of Travel Agents, the business sector as Despegar.com participates with 15% in selling airline tickets. By: Jesus Ugarte MEXICO CITY (FORTUNE) - With a turnout of about 80% of market selling airline tickets over the Internet in Mexico is ready to face Despegar.com competition coming in the next two or three years and global players including the likes of Expedia.com, Orbitz.com and Travelocity. com. 
"We know they are big names, including the largest in the world and the United States with Expedia.com, market share of 60%, and Orbitz and Travelocity, we thought that in the next two or three years may come, "said Gabriel Rosillo, sales manager of travel agency. The company, which builds about 10 years in the market, ended 2010 with more than 1,800 employees in Latin America and has presence in 12 countries: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Peru, United States, Venezuela and Uruguay. Also, through its sites reaches 21 countries in Latin America with its hotel reservation service.
In Mexico, Despegar.com is the top seller, according to the IATA report of air travel outside the main U.S. and European airlines, while domestic routes in Mexico, is a leader in the sale of tickets Aeromexico and LCCs (low cost).
Despegar.com strategy to the new competition will keep prices lower for consumers, which in turn will require better carry out the negotiations with airlines and hotels, among other operators.
"The marketing strategy will have a little more intuition, we are supporting a lot of social media campaigns, CRM (resource management), once we had a database construction in recent years," said the executive. According
Rosillo in airline ticket prices Despegar.com is between 10 and 20% below the competition and this key agreements have been reached with airlines based on volume. "We we have lower rates, incuse on which has the same airline that provides the service, "he added.
Turnover increased 67% quarter
the first quarter of 2011, Despegar.com achieved growth of 67% its sales in Mexico over the same period of 2010. This represents an upward trend if one considers that in the first three months of 2010 achieved a 56% increase over the same period a year earlier. "On 28 March we had a record (sales) for a day, reaching almost a million dollars, "he revealed Rosillo.
by sales volume, Mexico is the second largest market for Despegar.com in Latin America, after Brazil. In recent years, sales in the South American country have grown at rates between 140 to 170%. "Within Despegar.com network in Latin America, Brazil is the largest and most powerful turbine in the region, after Mexico comes "he said.
In the past two years, the company announced in all media, including pay television and open, broiled and general press, which has allowed him to grow at rates of over 60% in revenues and have 80% market share.
For subsequent years, the firm has the challenge to stay in first place in market share in Mexico and in the level of brand recall (top of mind), all based on price and customer service.
"Phase one, which is established as a brand, we are fulfilling and certainly will comply, phase two, which is located inside the homes or computers, is the most important and from there we go," said the manager of Despegar.com.
The company expects to conclude 2011 with a 80% increase in turnover in Mexico for next year, an increase of 100%, if economic stability is maintained. Of total sales made the company, between 65 and 70% are foreign travel and other nationals. Forward would tend to a mixture of 50% -50%, which depend on the increased supply of seats in the domestic market. Rosillo
believes that future industry growth will come from the hand of the resumption of operations of Mexicana and Aviacsa, as well as expansion in capacity that airlines are watching as Aeromexico, Interjet, Volaris and VivaAerobus.
be recalled that the Mexican Association of Travel Agency (AMAV) estimates that the sector of companies engaged in the sale of tickets online (as Despegar.com) participates with approximately 15% of the total turnover of air travel.
In Mexico, Despegar.com is the top seller, according to the IATA report of air travel outside the main U.S. and European airlines, while domestic routes in Mexico, is a leader in the sale of tickets Aeromexico and LCCs (low cost).
Despegar.com strategy to the new competition will keep prices lower for consumers, which in turn will require better carry out the negotiations with airlines and hotels, among other operators.
"The marketing strategy will have a little more intuition, we are supporting a lot of social media campaigns, CRM (resource management), once we had a database construction in recent years," said the executive. According
Rosillo in airline ticket prices Despegar.com is between 10 and 20% below the competition and this key agreements have been reached with airlines based on volume. "We we have lower rates, incuse on which has the same airline that provides the service, "he added.
Turnover increased 67% quarter
the first quarter of 2011, Despegar.com achieved growth of 67% its sales in Mexico over the same period of 2010. This represents an upward trend if one considers that in the first three months of 2010 achieved a 56% increase over the same period a year earlier. "On 28 March we had a record (sales) for a day, reaching almost a million dollars, "he revealed Rosillo.
by sales volume, Mexico is the second largest market for Despegar.com in Latin America, after Brazil. In recent years, sales in the South American country have grown at rates between 140 to 170%. "Within Despegar.com network in Latin America, Brazil is the largest and most powerful turbine in the region, after Mexico comes "he said.
In the past two years, the company announced in all media, including pay television and open, broiled and general press, which has allowed him to grow at rates of over 60% in revenues and have 80% market share.
For subsequent years, the firm has the challenge to stay in first place in market share in Mexico and in the level of brand recall (top of mind), all based on price and customer service.
"Phase one, which is established as a brand, we are fulfilling and certainly will comply, phase two, which is located inside the homes or computers, is the most important and from there we go," said the manager of Despegar.com.
The company expects to conclude 2011 with a 80% increase in turnover in Mexico for next year, an increase of 100%, if economic stability is maintained. Of total sales made the company, between 65 and 70% are foreign travel and other nationals. Forward would tend to a mixture of 50% -50%, which depend on the increased supply of seats in the domestic market. Rosillo
believes that future industry growth will come from the hand of the resumption of operations of Mexicana and Aviacsa, as well as expansion in capacity that airlines are watching as Aeromexico, Interjet, Volaris and VivaAerobus.
be recalled that the Mexican Association of Travel Agency (AMAV) estimates that the sector of companies engaged in the sale of tickets online (as Despegar.com) participates with approximately 15% of the total turnover of air travel.
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